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Kraft Macaroni And Cheese Is Changing Its Name


Kraft Macaroni and Cheese Dinner

Photo: Getty Images

Kraft Macaroni and Cheese is changing its name after 85 years.

The new shortened version called Kraft Mac & Cheese is hitting store shelves in August.

Along with a new label, the box is getting a slightly simplified makeover.

Kraft said the changes are an effort to rebrand its mac & cheese as "comfort food" and differentiate it from healthier options on shelves.


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